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Five-year deal promotes expanded consumer goods technology for brands such as Dove and Vaseline.
February 17, 2026
By: Melissa Meisel
Unilever and Google Cloud announced a five-year partnership to “accelerate Unilever’s business transformation” through its use of Google Cloud’s advanced AI, data, platform and next-generation marketing capabilities, according to the Happi International Top 30 company.
The partnership will help drive growth for Unilever’s global brand portfolio—including brands like Dove and Vaseline—using Google Cloud’s technologies, such as its enterprise AI platform Vertex AI, to build new capabilities in brand discovery, measurement and AI-augmented marketing.
The fiscal year was a good one at Unilever, according to its annual report, with 2025 sales rising 3.8% to €50.5 billion. Beauty & Wellbeing unit sales increased 4.3%, personal care sales jumped 4.7% and home care rose 2.6%.
Unilever will now build an enterprise-wide, AI-first “digital backbone to generate demand faster, turn data into actionable insights and respond to market shifts with greater agility,” it contends.
“Technology has moved to the core of value creation at Unilever,” said Willem Uijen, chief supply chain and operations officer, Unilever. “As brands are increasingly discovered and chosen in environments shaped by AI, we must lead this shift. This collaboration with Google Cloud sets a new level in how technology can power commerce and growth in the fast-moving consumer goods industry, ensuring Unilever is agile, fit for the future and equipped to unlock value at every level of the company.”
Tara Brady, president, EMEA, at Google Cloud said: “In partnering with Unilever as it boldly reimagines its business processes, we are not just modernizing legacy systems; we are deploying our advanced models, such as Gemini, to create a system of intelligence that reasons, learns and acts. This will set a new standard for agility and consumer engagement in the CPG sector.”
According to the company, the partnership will create a new model for how consumer packaged goods (CPG) brands are discovered and shopped.
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